Endoji Shopping Street, located near Shikemichi in downtown Nagoya, is a charming and historic arcade shopping street that has continued to evolve alongside the city. With a mix of around 30 long-established and contemporary stores, the street blends the elegance of Meiji-era tradition with a modern flair. Endoji's relaxed, nostalgic atmosphere, enhanced by a major renovation in 2015, has made it not only a local favorite but also a growing destination for weekend tourists seeking an authentic neighborhood experience.
A Brief History of Entonji Shopping Street
The street’s history traces back to the Edo era, when the development of the Horikawa River and the nearby Mino Road turned this district into a bustling gate town supporting travelers, temples, and shrines during the construction of Nagoya Castle.
After forming the Endoji Shopping Street Promotion Association in 1963 and completing the arcade in 1964, the street has undergone several updates, the latest being the 2015 renovation, which gave it a contemporary facelift while preserving its unique character.
Today, Endoji Shopping Street serves as a vibrant symbol of community resilience, cultural continuity, and Nagoya’s rich commercial heritage.
Events and Festivals
Regular Monthly Events:
- Kimono Days (First Sat & Sun): Visitors dressed in kimono receive special perks in the Endoji and Shimendo neighborhood.
- Goen Flea Market (First Sunday): Hosted by the local volunteer group Genkikai, this market is a treasure trove of second-hand goods and community energy.
- Starry Sky Night Market (Third Saturday): A charming evening market showcasing handmade crafts, antiques, and more.
Seasonal Highlights:
- Endoji Tanabata Festival (Summer): Held annually since 1956, this summer celebration features decorations, performances, and community festivities.
- Endoji Autumn Paris Festival (Fall): A fusion of local charm and European flair with food, art, and music.
Recommended Tour: From automobiles to AI, and from Edo-era lodgings to glass skyscrapers, Snow Monkey Resort's 1-Day Tour: Nagoya’s Industrial Legacy and Toyota's Innovation will lead you on a journey through Japan’s center of commerce and provide you with a glimpse into Nagoya’s industrial past and its dreams for a technological future as you are led by an experienced, English-speaking local guide.
Featured Stores & Experiences
Kabuki Café Nagoya
Watch live kabuki performances by the Nagoya Yamasaburo Troupe every Wednesday, Friday, Saturday, and Sunday. A truly unique blend of entertainment and culture, this attraction-style show brings traditional kabuki to life in a modern, accessible format. Advance reservations are recommended.
Bouldering House KNOT
Opened in 2018 in a refurbished regional heritage building, KNOT is a bouldering gym that doubles as a community space. The name reflects its mission to "tie" people together—through activity, connection, and culture.
Café Matsuba
Established in 1933, Café Matsuba is the oldest surviving coffee shop in Nagoya. Known for its home-roasted coffee and classic ambiance, this café invites visitors to slow down and savor the taste of history.
Waikoan (Nagomi Koan)
A tea ceremony classroom representative of the Omotesenke school, here, guests can try traditional Japanese “one soup, two vegetable” meals, sweets, or tea on a terrace or in a dedicated tearoom. Occasional performances and Japanese goods sales are also offered.
Frequently Asked Questions (FAQ)
How many shops are in Endoji Shopping Street?
There are approximately 30 stores, ranging from cafés and boutiques to specialty shops and cultural experiences.
Is Endoji suitable for tourists?
Absolutely. While it's a neighborhood shopping street, its historical value, friendly locals, and events make it a rewarding stop for travelers.
When is the best time to visit?
Weekends are best for catching events like the flea markets. Seasonal festivals in summer and fall are especially vibrant.
Is the street covered (arcade-style)?
Yes, the entire shopping street is under an arcade roof, making it pleasant to visit in any weather.
Additional Tips
- While many shopkeepers may not speak English, signage is often bilingual, and many shops are welcoming and helpful to international visitors.
- Some older establishments may still prefer cash, so bring some yen along.
- The combination of traditional storefronts and modern additions makes for excellent Instagram-worthy shots, especially during events.
- Check the official Endoji Shopping Street website or local listings to see what events are happening during your visit.